 Client: Clovis Chamber of Commerce
Subject: Announcing Business Award Recipients to be Honored at Upcoming Luncheon
Title: “Begin the New Year by Celebrating Local Leaders at the 2019 Salute to Business Luncheon”
• The headline tells it all, offering journalists, bloggers, and tweeters the opportunity to share the story upon first glance
• Getting to the point, this press release lists the relevant information up front for quick consumption—The “5 Ws” (and the H) are communicated clearly
• Information is kept short and smart, with each paragraph devoted to highlighting a particular honoree
• Niche keyword phrases are inserted to promote SEO to make the article searchable on Google and other search engines
• The audience of local business community members are clued in about why they should care about this event
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